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8:35pm, Friday, Into The Wild
One of the most important rappers/producers to come out of the UK in the last decade, Derek Safo aka Sway came to prominence when he won a MOBO Award for Best Hip Hop Act in 2005, the first to win the award without having an official release out. Tim Westwood had given Sway airplay early along with his group One and his reputation grew massively on the British hip hop scene with his pioneering This Is My Promo mixtapes.
Since the release of his Mercury nominated debut album This Is My Demo in 2006, the 29 year old from North London has set the bar for clever and authentic hip hop, going on to sell over 100,000 albums. Akon was so impressed he signed him to his label. He's performed and collaborated with Kaiser Chiefs, Lemar, Ian Brown, Madness and Lupe Fiasco.
With his third album Deliverance coming in 2012, he's set to do just that and more. It comes three years after the release of his star-studded second album The Signature LPas well as a lengthy break from the limelight. The first single Still Speedin' is a rapid-fire chart contender made credible by the rhymesmith's undeniable talent for witty wordplay.